International Tennis Hall of Fame
Induction Celebration 2025

As part of my experiential marketing work with 160over90, I supported the International Tennis Hall of Fame Induction Weekend in Newport, Rhode Island. This multi-day event included the Fame Fest, Celebrity Pro Classic, and the Hall of Fame Induction Ceremony. I helped coordinate on-site logistics, manage volunteers, and oversee guest experience touchpoints. I also assisted with creative production elements, such as signage, event décor, and branded activations, to ensure every detail reflected the prestige of the Hall of Fame. The experience deepened my understanding of large-scale event execution and the power of brand storytelling through live experiences.

WME Intern Flywheel project
Coca Cola x Ramy Youssef 

During my internship at 160over90, I helped develop and execute Coca-Cola’s “Sip & Tell” experiential campaign featuring comedian and filmmaker Ramy Youssef. This project centered around authentic storytelling, cultural connection, and community engagement. I contributed to the creative ideation process, designed digital presentation decks, and supported on-site production logistics that brought the concept to life. Collaborating across strategy, design, and production teams gave me firsthand experience in how brand storytelling and audience insight intersect to create meaningful, human-centered activations.

"Move Me" Short Video
State Street Food Trucks Spot Light

I created a short video highlighting the local food trucks along State Street as part of the Move Me storytelling initiative. From filming to editing, I handled the full production process, capturing candid moments, natural textures, and the personality of each vendor. The goal was to showcase the heart of Madison’s food scene and the people behind it, blending movement, music, and narrative into a visually engaging piece. This project strengthened my cinematography and editing skills while reminding me how much I love using visual media to celebrate community stories.

Spectacle of Ages
Immersive Art Exhibition

'Spectacle of Ages Gallery - From Baroque Grandeur to Digital Immersion:

This virtual exhibition explores the transformation of art as a spectacle across centuries, focusing on how it has been used to reflect and shape societal values and power structures.

From the emotional and theatrical displays of the Baroque era to the interactive and immersive experiences of contemporary digital art, this museum investigates how art continues to engage, influence, and captivate audiences. As you journey through the exhibition, observe the parallels and contrasts between past and present, considering how the role of spectacle in art has evolved yet remains a powerful tool in cultural expression. Each room in this museum is curated to highlight specific periods and forms of spectacle, inviting you to reflect on the continuity and change in the artistic endeavors that define and challenge our perception of art and power.

Mental Health Pop Up Project

For this class project, I designed a concept for an interactive Mental Health Pop-Up aimed at reducing stigma and increasing accessibility to wellness resources. I created branded materials, including signage, environmental layouts, and activity prompts, that focused on grounding exercises, positive psychology, and community connection. The project combined my background in psychology with my creative design skills, giving me the chance to develop an experience that felt warm, supportive, and educational. It reaffirmed my passion for using creativity to make mental health information more approachable and human-centered.

Miscellaneous Digital Collage Projects

These digital collage pieces reflect my love for visual experimentation and creative storytelling. Using Adobe Photoshop and Illustrator, I explored layering, color theory, typography, and mixed-media composition to bring abstract concepts to life. Each collage allowed me to blend technical skills with imagination, creating pieces that feel dynamic, expressive, and uniquely mine. These projects strengthened my design versatility and continue to shape the aesthetic direction of my portfolio.